Q: What are unique devices?
A: Unique devices represent the number of individual devices your app is installed on, with Shake SDK inside.
Q: How are unique devices counted?
A: Every app install is counted as a single unique device. Shake keeps track of the total number of installations you have across all active apps. For example:
You have 3 active apps. Those apps have been installed a total of 10 000 times. That equals 10 000 unique devices.
Q: We keep track of monthly and daily active users of our app. How does that compare to unique devices?
A: In our experience, these are the numbers you can expect:
Unique devices | MAU | DAU |
100 000 app installations | ≈ 20 000 - 30 000 monthly active users | ≈ 3 000 - 6 000 daily active users |
This is what Shake system counts. | Not all users that install your app activate, maybe 20 - 30% do. It depends on your app industry, marketing efforts etc. This number can be lower or higher. | Even less users are active in your app every single day. Again, it all depends on your app, but that number is usually around 3 - 6% of your app installations. |
Q: We have over 10 000 unique devices, but only 3 000 monthly active users. Will we have to purchase a unique device addon to use Shake?
A: Yes, since your unique device count is over 10 000. Shake doesn’t keep track of or charge you based on how many active users your app has on a monthly basis.
Q: If a user re-installs our app, would that still be counted as part of the unique devices quota?
A: Yes, every re-install of an app is counted as part of the quota.
Q: What happens if a user installs our app but never uses it, or uninstalls it right away? Is that counted as part of the quota?
A: Yes, every installation of an app is counted as part of the unique devices quota.
Q: Are unique devices counted across all my apps, both active and archived?
A: No, Shake only counts unique devices across all of your active apps.
Q: I want to lower the number of unique devices I have. How can I do that?
A: You can lower the number of unique devices you have by simply archiving apps you’re currently not using.